When we decided as a group that we wanted to do a music video, Eboni and I decided that we would research some already existing music videos from previous A level students doing the same task as we have chosen. We went on YouTube and had a look at the majority of the uploads on there, however we mainly focused on the A grade videos as that is what we are hoping ours will compare to in terms of quality, standard and creativeness. We came across many good videos and took some ideas from them which we think will help us with our music video when we come to plan it and pick a song choice. Here are a few which we thought were the best and liked the ideas of:
The first music video we watched was the best one we came across. It was awarded full marks and so got an A Grade. It was clear that the video had been thought out very carefully and precisely. The music video wasn't boring and instead shot in numerous amount of locations. It included several locations such as: fields, towns, at home etc.. It also had more than one person in it as it followed a narrative throughout the song. What I liked was that it followed a clear and interesting story as the music went on and the shots clearly linked to the song lyrics and so it was obvious that there was thought that was out into the video and what shots would go with which lines of the song. It also featured numerous different camera shots and camera movements such as a tracking shot running through the town. The best shot which featured at different points throughout the music was the time lapse of the sky which changed appearance at different points of the music video to fit the mood of the song which linked well and carried out the narrative nicely. The quality of the camera was what made it so professional and also the lighting which was adjusted specifically for each shot to fit with the mood and the point in the narrative. For example: here in this screenshot its darkly lit to fit with the lyrics of the song and the mood the "artist" is feeling. The last thing I noted was that the whole song didn't feature the "artist" lip singing and followed more of a story through the different locations - we thought this would be a good idea as it means that we will have less chance of it looking unprofessional.
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| https://www.youtube.com/watch?v=ZpBNqqPGsmc |
The second video which I liked was to the song "Macklemore" which is a popular mainstream pop song which is still widely liked today. The thing which I liked the most was the narrative in it. It featured three people throughout the video and it stayed with the same narrative making it a story for the audience to watch. What made it stand out from the other music videos was the humour which they based it around. The whole music video was humorous and this gave me the idea that this would be something we could perhaps incorporate into our own music video. However, the problems with this is that it has to be thought about very carefully as its hard to get humour right and it to not be funny. The music video looked very professional and the quality of the video was just as good as the narrative. What I liked about the video was the way they engaged with the locations. They didn't just base it in one secluded location, the makers of it went out to different places, public places and did silly things whilst still having the ability to stay professional and serious about the situation which can be hard to do when you have a camera and the public are looking, it can be off-putting for the actors featuring. They also used the use of cartoon effects which worked well as it was based around robbers, it gave an artistic effect such as pop art which inked well with the pop song they chose and the vibrance of the song.
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| https://www.youtube.com/watch?v=llYZ0l3cEEA |
The last video which I particularly liked was to a song called "Express Yourself" by Labrinth. This is a popular song which is lively and upbeat which was mirrored through the visuals of the music video they produced. The first thing which I found intriguing about the video was the fact that they went out and made the most of the locations they had, for example: they videoed some dancers in the middle of a city centre which linked perfectly with the lyrics "express yourself" - this is something which our group could consider doing in terms of using people around us who aren't actually participating in the video.
Another thing which I liked in this video was the humour which draws the audience in, they go to places such as fitting rooms and make the most of simplistic places. The ending of the video was a typical ending to a lot of music videos where lots of people come together and enjoy themselves and the location fitted very well with the song. Another thing was the editing by where it appeared the second character was performing magic by clicking his fingers and disappearing etc. The editing also featured cartoon silhouettes singing on the background of different colours throughout the song which looked vibrant and professional as many other up tempo music videos also feature.
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