Audience profile

Now that we have finally decided our genre, I have decided to do some research into audiences.

The typical R&B audiences are usually young adults aged 15-25, usually females. This type of audience is attracted due to  the explicit lyrics the songs have (including swearing and to do with drugs etc), the attractive artists and the type of music and what the music videos include within them (attractive males and females, drugs, alcohol and sexual nature). The genre also usually attracts females due to the fact that they are mostly songs about being in love and heartbreaks which will appeal to young females as they can relate to them. Faster paced R&B songs will also attract women as they involve fashion and synergy within the narrative.

It is also obvious that the audience this genre mainly attracts are mixed race due to the fact that the majority of R&B artists are of this ethnicity.

MALE

Name: Lucas

Age: 22

Class: Working

Gender: Male

Ethnicity: White/Black

Education: GCSE's

Job: Waiter

Likes: Going out with friends, buying new clothes from high street stores, trainers, R&B and rap music, travelling, expensive watches, parties

Dislikes: Pop music, loud people, festivals, bright clothing, 

Profile: This male is a typical mainstreamer who is striving for success and wealth. He gets entertainment and inspiration from R&B artists such as Chris Brown and others who he admires. He uses most of his free time listening to music and will constantly have his earphones in listening to the latest and also the classics of R&B.

FEMALE

Name: Renee

Age: 20

Class: Working

Gender: Female

Ethnicity: White/Black

Education: Currently at first year of uni studying English Literature

Job: Sales advisor in a clothes shop

Likes: Going out with friends, latest fashions, mainstream clothing from high street shops, parties, R&B, singing and dancing.

Dislikes:  Pop music, loud people, festivals, maths and science, ignorance, healthy food, mainstream music.

Profile: This female is a fan of R&B. She spends a lot of her free time listening to artists such as Rihanna, Chris Brown and more classic R&B artists such as Marvin Gaye and Aretha Franklin. She is also extremely creative and will spend a lot of her free time designing and create new designs and fashions. She looks up to artists such as Rihanna who have the lifestlye of wealth, fame and a massive fan base which is all of which she desires. She loves dressing in the latest fashion and also singing and dancing in her free time listening to R&B as the females are what she aspires to be and the males are attractive to her.